texas pete's - cha!

Directing, Editing, VFX by Gille Klabin

Cinematography by Aaron Grasso

Produced by Josh Shadid

Texas Pete's wanted a funny and stylish commercial campaign to launch their sriracha hot sauce "Cha!". The commercial was designed to be a series of vibrant and funny little scenes that could be cut down for 6 & 15 second spots to post online alongside the main national TV spot.

Gille storyboarded, directed, edited, and created the visual effects for the commercial, which was aired nationally. After the positive reception of the commercial, the client came back to request cutdowns and standalone vignettes from each of the created worlds to use as video bumpers online.