SPEAK INTO ACTION x GET LIT - PSA

Client: Get LIT

Directed by Aaron Grasso & Mike Harris

Produced by Lord Danger

GFX by Cosmostreet

GET LIT is a literary based non-profit organization focused on education and protection of at-risk youth through spoken word and artistic expression. Their art gallery, poignantly named "Speak Into Action" in Downtown Los Angeles was a hub for activations, protests and discussion.

We worked with the organizers to develop this concept for a PSA to help their message reach a broader audience. We focused in on a call to action, a poem shared amongst 4 talent of different backgrounds to create a unified cry for help, intercut with footage captured from within the gallery and scheduled activations.

The resulting video was streamed online and played in the gallery during closing. It captured the spirit and intention of the organizations message and was very well received by online and in-person audiences alike.