YAASA - Adjustable BED

YAASA is a luxury mattress company originally from Germany who have been very successful throughout Europe.

When the brand opened a location in Santa Barbara, CA and needed help promoting and reaching local consumers in America, they reached out to Antagonist to create a simple campaign. They wanted to showcase the features of their new adjustable bed, This simple spot focused on a day in the life of a young couple taking advantage of the features that their YAASA mattress and adjustable bed has to offer.

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This spot was used for online promotion and outreach and has YAASA has since gone on to increase their sales in the USA by 10x.