Patrick Peterson - NFL - Hyperice

Hyperice, founded by Anthony Katz, is a company focused on creating innovative products for recovery, mobility, and improved performance of muscles and joints. 

As part of a larger campaign, this piece was designed to show a glimpse into the life of NFL star, Patrick Peterson, and how Hyperice products are used in his daily training and recovery routine.

The spot needed to feel genuine and of-the-cuff, not contrived. The product works well and these stars are legitmate users and advocates for it's benefits.

With a skeleton crew we took a day to follow Patrick from his home, filmed an interview on his drive to training and captured his process of training and recovery as it unfolded. 

Hyperice products have since been adopted by many of the world's top athletes and adored by consumers worldwide. They are considered a global leader in their field and we couldn't be more proud to have been a part of the journey. 

We continue to work with Hyperice to this day.